Prosus Places Its Bet on Digital India With Biggest Deal Ever

(Bloomberg) — Tencent investor Prosus NV is placing its bet on India as the next big tech market. 

The Dutch e-commerce group’s $4.7 billion purchase of Indian payments business BillDesk is its largest deal ever, according to a company spokesman. Prosus has been scouring the globe to replicate its blockbuster bet on Chinese game maker Tencent Holdings Ltd.

“India is a fantastic market and we have seen good policies come out of the country, that has seen about 700 million people using the internet,” Basil Sgourdos, chief financial officer of Prosus, said in an interview. “We have a lot of capital allocated to this market, and it’s a key growth area for us.” 

Prosus, through its parent company Cape Town-based Naspers Ltd., was an early investor in Tencent. It has sold some of its stake in Tencent in recent years, providing it with cash to do larger deals. 

China has been cracking down on the tech industry, and recent measures include slashing kids’ game time to just under three hours. Meanwhile, India has been opening up its policy environment to boost digital inclusion. 

Tuesday’s BillDesk deal almost doubles the size of Prosus’s payments business, Sgourdos said. The group’s other Indian investments include online education platforms such as Byju’s and food-delivery company Swiggy. 

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