(Bloomberg) — Singapore-based digital wealth management startup Syfe Pte is expanding into stockbroking, tapping the increased global appetite among retail investors for trading services.
Investors will be able to join a wait list from Thursday to gain early access to the Syfe Trade platform, which will initially allow trading of U.S.-listed stocks and exchange-traded funds ahead of its official launch in January, according to a statement. Syfe is also in the midst of setting up an office in Hong Kong and will offer trading of Singapore shares within three to six months, Chief Executive Officer Dhruv Arora said in an interview.
“There’s going to be a massive shift of wealth from savings accounts to investment accounts” amid Asia’s economic rebound and ultra-low interest rates, Arora said. The retail-trader participation in markets that ramped up last year isn’t dissipating, he added.
The spike in trading interest from mom-and-pop investors during the pandemic has pushed a slew of tech-focused companies to set up brokerage units in Singapore, as it positions itself to be a fintech hub. Over the past two years, Tencent Holdings Ltd.-backed Futu Holdings Ltd. and Interactive Brokers Group Inc. opened offices while Xiaomi Corp.-backed Tiger Brokers released a trading app in Singapore, at a time China is increasing scrutiny of online brokerages.
Target Demographic
Syfe Trade will start by giving customers five free trades each month then charge 99 cents per trade. It will also offer fractional trading as it faces competition from wealth management platforms at banks and brokerages. Syfe’s target customers are non-professional investors aged between 20 and 50, Arora said.
The company raised S$40 million ($29 million) in July in a Series B funding round led by Peter Thiel-backed Valar Ventures. Syfe has held a fund management license since 2019.
(Adds detail on firm’s fund management license in final paragraph. An earlier version of this story corrected the age range of its target customers)
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