(Bloomberg) — NBCUniversal said it has sold out of in-game Super Bowl ads across all platforms, including NBC, Telemundo and its streaming service, Peacock.
The network said Thursday that the game will set a new Super Bowl unit-rate average record with multiple 30-second advertising spots selling for $7 million each. Of the over 70 spots sold, more than 30 were to new advertisers, NBCUniversal said. Industries with the largest growth in advertising compared with last year include automotive, technology and travel. Cryptocurrency companies like Crypto.com and FTX are among those making their debut.
The majority of advertisements will be 30 and 60 seconds, said Mark Marshall, president of advertising and partnerships for NBCUniversal, in an email.
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Super Bowl LVI airs Feb. 13 and will feature the Cincinnati Bengals taking on the Los Angeles Rams at SoFi Stadium in Inglewood, California. NBCUniversal, a division of Comcast Corp., has said total viewership for the game is expected to exceed 100 million, up from last year’s 14-year low of 96.4 million.
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