(Bloomberg) — Twitter Inc. named Elon Musk to its board a day after it was disclosed that the chief executive officer of Tesla Inc. was the social media company’s largest shareholder.
The appointment ends the possibility of Musk mounting a takeover of Twitter, capping his ownership at 14.9% during his time on the board, according to a filing with the Securities and Exchange Commission on Tuesday. He currently owns 9.2%.
Musk is one of the biggest personalities on Twitter and has regularly run into trouble on the platform. He is currently seeking to exit a 2018 deal with the SEC that put controls in place related to his tweeting about Tesla.
Twitter CEO Parag Agrawal said in a tweet that he’s “excited” about appointing Musk to the board. “He’s both a passionate believer and intense critic of the service which is exactly what we need on @Twitter, and in the boardroom, to make us stronger in the long-term.”
While it’s still unclear exactly what Musk’s intentions are with Twitter, so far the result of his affiliation has only been good for the beleaguered company, whose shares have tumbled from their 2021 record as investors balked at a combination of a high valuation and potentially disappointing user growth. But the stock rose 27% yesterday as buyers bet Musk can jump-start Twitter by virtue of his clout as the biggest shareholder and as an influential user on the platform, where he has 80.4 million followers. Twitter was up 2.2% Tuesday afternoon in New York.
“This was a friendly move by the Twitter board to embrace Musk with open arms as clearly a passive stake is just the start of his involvement in Twitter,” Dan Ives, an analyst at Wedbush Securities, wrote in a note to investors. “Musk joining Twitter will lead to a host of strategic initiatives which could include a range of near-term and long-term possibilities out of the gates for the company still struggling in a social media arms race.”
Twitter was often mocked for appointing board members who rarely tweeted. Musk is rarely far from controversy on the platform. In 2019, he called a British cave diver a “pedo guy” on Twitter, triggering a defamation lawsuit.
On Monday evening, Musk asked Twitter users in a poll if they wanted to have an edit button. Last year, he polled Twitter users on whether he should sell 10% of his stake in Tesla, which a majority supported.
As a new board member, “Musk is in a position to influence Twitter’s potential beyond news and live events, and could help draw younger users,” said Mandeep Singh, an analyst at Bloomberg Intelligence. “Though the edit button and removal of bots are some features that Musk has openly advocated for recently, we think board and management changes are likely in the next six months if the company continues to underperform peers.”
Twitter co-founder Jack Dorsey stepped down as its chief executive last year and will leave leave the board when his term ends this year. Dorsey, who is a friend of Musk’s, said in a tweet that he is “really happy” that Musk is joining the board.
Musk’s existing board appointments include Tesla and Space Exploration Technologies Corp., the two most high-profile companies he leads. Endeavor Group Holdings Inc., the entertainment and Hollywood talent company, disclosed last month that Musk was resigning from its board.
Musk’s term on the board is set to expire at Twitter’s 2024 annual meeting.
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