(Bloomberg) — Zalando SE slashed its profit forecast, blaming worse-than-anticipated macroeconomic conditions that are holding back online fashion sales.
The retailer said late Thursday that it expects full-year adjusted earnings of 180 million euros ($190 million) to 260 million euros, well below previous guidance in May of 430 million euros to 510 million euros.
The second quarter is still profitable, but weaker than expected, Zalando said.
The stock dropped as much as 18% in early German trading before recovering most of its losses for the day. It’s fallen about 64% this year.
While sales for online retailers boomed during lockdowns, when people were forced to shop online, that growth has since cooled as normal shopping patterns return.
Record euro-zone inflation is also hitting consumer confidence.
“After some promising signs of improving consumer demand between the end of April and May things seem to have deteriorated significantly in June,” said Guido Lucarelli, an analyst at Citigroup, adding that he didn’t see much hope for a recovery in the second half, “and possibly neither in the first half of 2023.”
Asos Plc and Boohoo Group Plc, two of Britain’s biggest e-commerce chains, last week also reported slowing sales in a fresh sign of consumer distress.
Asos slashed its profit and sales guidance while Boohoo recorded the first UK sales decline in its history as shoppers bought less online and returned more goods.
Zalando has been expanding aggressively.
Last year, when online sales were booming, it set out a plan to corner a 10th of Europe’s fashion market — estimated to be worth 450 billion euros in the long term.
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