Team USA has signed a long-term agreement licensing Fanatics Inc. to make and sell merchandise for the Summer Olympic Games to be held in Los Angeles in six years.
(Bloomberg) — Team USA has signed a long-term agreement licensing Fanatics Inc.
to make and sell merchandise for the Summer Olympic Games to be held in Los Angeles in six years.
The arrangement, set to be announced Tuesday, is wide-ranging and runs through 2028. Fanatics will offer the merchandise, which includes apparel and collectibles, online and in stores before and during the Olympics, according to a statement viewed by Bloomberg News. Financial terms weren’t disclosed.
Los Angeles and the state of California have been preparing for event since the International Olympic Committee awarded the games to the city in 2017.
It will be the city’s third time as host after previous games in 1932 and 1984. The next Summer Olympics will take place in Paris in 2024.
Fanatics, which has previously handled online merchandise for Team USA, has been deepening its licensing agreements with partners in recent months. In July, it signed a deal with Nike Inc. to design and manufacture collegiate sports apparel and share the rights to serve many major universities.
Closely held Fanatics joins other Team USA partners in the apparel sector.
Nike provides the on-field gear for U.S. athletes and Ralph Lauren Corp. designs the outfits for the ceremonies and podium appearances.
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