Primark’s website crashed Monday after the budget fashion retailer offered British shoppers a click and collect service, the first time that customers could buy from the company online.
(Bloomberg) — Primark’s website crashed Monday after the budget fashion retailer offered British shoppers a click and collect service, the first time that customers could buy from the company online.
The website was blank at 2.40 p.m. with a message saying that “some people have had issues accessing” the site and the company was working hard to ensure shoppers could browse easily. The click and collect trial on children’s products is operating across 25 stores in the north west of England, Yorkshire and north Wales.
Primark struggled during Covid lockdowns because stores were forced to close for months and the business had no e-commerce site to fall back on. The trial allows shoppers to buy online and collect in store. Primark has previously updated its website to allow customers to check availability of items in stores while still not transacting online.
“Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business,” said Chief Executive Officer Paul Marchant.
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