MILAN (Reuters) – Italian pasta maker Barilla said on Friday it had entered an agreement to acquire Back to Nature food brand from B&G Foods to grow in the U.S. bakery market.
“The acquisition of Back to Nature is consistent with Barilla’s long-term strategy to build a strong multi-brand bakery platform in the United States”, the Italian group said in a statement, without disclosing financial details.
Back to Nature features a portfolio of plant-based, non-GMO products that compete in the United States cookies, crackers, granola and nuts & trail mix categories.
(Reporting by Elisa Anzolin, editing Federico Maccioni)
