(Reuters) -Reddit has partnered with OpenAI to bring the social media platform’s content to popular chatbot ChatGPT, the companies said on Thursday, sending Reddit’s shares up 12% in extended trade.
The deal underscores Reddit’s attempt to diversify its revenue stream by making its user-generated content available for training of artificial intelligence models.
OpenAI will also become a Reddit advertising partner as part of the deal.
Earlier this year, Reddit struck a deal with Alphabet’s Google that was worth about $60 million per year.
(Reporting by Arasu Kannagi Basil in Bengaluru; Editing by Shounak Dasgupta)
