ZURICH (Reuters) – Nestle must invest in its brands and innovations to increase the food-maker’s market share and grow its organic sales, incoming Chief Executive Laurent Freixe said in an interview published on Friday.
“To achieve market share gains and organic growth, we need to invest in our business,” Freixe told Swiss newspaper Finanz und Wirtschaft. “This includes investments in our brands, innovations and capabilities.”
Freixe, who will replace Mark Schneider, said categories like coffee, pet food and nutrition were very important for Nestle, while he also saw opportunities in products for ‘healthy aging.’
(Reporting by John Revill; Editing by Chizu Nomiyama)
