By Manya Saini
(Reuters) – Payments firm Block’s shares tumbled 16% in morning trading on Friday as a slowdown in spending growth fueled investor concerns, shifting the spotlight to its bet on buy-now, pay-later lending to drive profits in 2025.
Consumer spending growth has remained muted as Americans grapple with trade policy uncertainty under the new Trump administration and persistently high interest rates, despite support from a strong labor market and steady wage growth.
Block’s Cash App business, which enables peer-to-peer mobile payments, reported gross profit growth of about 16% in the holiday quarter, down from 25% a year earlier.
The digital payment space has become fiercely competitive, with tech giants including Apple and Google expanding their presence and industry heavyweights like PayPal broadening offerings to retain cautious customers.
“The long-term economics of this (Cash App) business remain the biggest point of uncertainty,” said Brett Horn, senior equity analyst at Morningstar, noting that its growth trajectory is “still in question.”
Meanwhile, Block’s business-focused Square unit reported gross profit growth of 12% in the quarter, versus 18% a year earlier.
The company is set to shed roughly $8 billion in market value, if losses hold to session close.
At least three brokerages lowered their price target on the stock after results.
‘NOW OR NEVER’ YEAR
Block expects gross profit to grow by at least 15% year-over-year in 2025, with margins expanding by around 240 basis points.
Analysts view BNPL expansion as a key growth driver for Block, with Jefferies calling 2025 a “now or never” year for the company, while Oppenheimer said the full-year outlook for gross profit growth will “no doubt be a point of contention for investors.”
The BNPL market is projected to surpass $160 billion by 2032, with retailers including Walmart, Target and Amazon, joining fintech players like Block and PayPal in offering the service to attract younger, credit-averse shoppers.
With its quick approval process, easy access, and a revenue model based on fees, BNPL is an attractive proposition for fintech while traditional banks have been constrained by stricter regulations, higher risk assessment standards, and a reliance on interest-based credit products.
Chief Financial Officer Amrita Ahuja said on a post-earnings call that Block expects Cash App’s growth to accelerate as it scales Afterpay products, which it acquired in January 2022, on the platform and invests in marketing.
Oppenheimer analysts said the first quarter will likely be the weakest due to a leap year and a stronger dollar but the brokerage said it remains optimistic about 2025.
(Reporting by Manya Saini in Bengaluru; Editing by Tasim Zahid)
