The EU unveiled Wednesday new “Made in Europe” rules to bolster the bloc’s industries against fierce competition from China, in a push held up for months by wrangling over measures some see as overly protectionist.Concerning strategic sectors including cars, green tech and steel, the proposal is a key part of a European Union drive to regain its competitive edge, reduce its dependencies and stave off job losses.”It is a change in doctrine — one that was unthinkable just a few months ago,” EU industry chief Stephane Sejourne told a news conference.Broadly, the rules aim to ensure that public and foreign investments support manufacturing inside the 27-nation bloc, explained an EU official.To that end, they say companies that want public money must meet minimum thresholds for EU-made parts and subject large investments from dominant foreign firms to conditions including employing EU workers.The European Commission said the package aims to bring manufacturing’s share of EU GDP to 20 percent by 2035, up from about 14 percent in 2024.At stake are about 600,000 jobs Brussels predicts could be lost over a decade unless the bloc reverses its industrial decline.- What ‘Europe’?
-Initially expected last year, the measures strongly backed by France were pushed back several times due to disagreements, with some arguing they run counter to the EU’s pro-free-trade spirit.Much of the discord revolved around the geographical scope of “Made in Europe”.Sceptics, including the EU’s largest economy Germany, argued trade partners should be included in the definition under a “Made with Europe” approach.Brussels settled for a compromise based around the principle of reciprocity.Countries that have deals with the EU allowing for European companies to access public money on a par with local firms in the sectors concerned would be brought into the fold.Others — like Canada — that give preference to local producers will be left out unless they change tack, the official said, noting the rules would be used as a trade tool to negotiate better access for EU companies.”We will exclude those who do not play by the rules or who pose a risk to our economic security,” said Sejourne.Ahead of publication, the plans had raised concerns among foreign partners including Britain, Japan and Turkey.A full list of who was in and who was out was not yet available.The French government called the package “a first step” in the right direction but complained it was “not yet sufficiently protective of our interests”.The “Made in Europe” requirements, which also seek to boost industrial decarbonisation, would apply to “strategic sectors”, namely: steel, cement, aluminium, cars, and net-zero technologies.Governments putting money behind infrastructure projects will have to ensure they include a minimum share of European low-carbon steel, cement and aluminium, among other provisions. Electric-vehicle (EV) manufacturers will have to make sure at least 70 percent of their cars’ components are made in the EU to access public money.Similar rules will apply to batteries, solar, wind, and nuclear.- Investment screening -The proposal, formally known as the “Industrial Accelerator Act”, also aims to ensure foreign companies partner with European firms to set up shop in the bloc.To do so it imposes conditions on foreign investments of over 100 million euros ($116 million) in “emerging strategic sectors” such as batteries and EVs.These kick in for investors from countries that hold more than 40 percent of the related global manufacturing capacity — an implicit reference to Chinese dominance.They require foreign investors to meet four of six conditions including employing at least 50 percent EU workers, holding no more than 49 percent of the related EU company, and passing on technological know-how.For many, the plans are necessary to boost the development of EU green tech and shield manufacturers from unfair competition from heavily subsidised Chinese rivals.”The EU is embracing long-overdue economic realism and adapting itself to the new brutal global trade reality,” said Neil Makaroff of the Strategic Perspectives climate think tank.But others warn about bogging down companies with extra red tape and costs.”Nobody needs another ‘Industrial Bureaucracy Act’,” lamented Dirk Jandura of German foreign trade association BGA. “If companies are forced to use more expensive European components instead of relying on competitive imports from the global market, their competitiveness suffers.”European steel industry group Eurofer said the act was a “welcome start” but more was needed to ensure support for steel “melted and poured” in Europe, not in third countries.The proposal is subject to approval by EU states and parliament.
Wed, 04 Mar 2026 17:00:41 GMT
