AmEx Retools No-Fee Card as Customers Feel Pinch From Inflation

(Bloomberg) — American Express Co. is adding new perks to its no-fee Blue Cash Everyday card as U.S. consumers face historic increases in prices. 

The card — which has long offered cash back for spending at US supermarkets and gas stations — will now also offer rewards for online retail purchases, the company said Thursday in a statement. It will also offer credits toward a Disney streaming subscription and an online meal service. 

AmEx is revamping the card as the Labor Department reported data this week showing the consumer price index rose 9.1% from a year ago, the largest increase since the early 1980s. The average national retail price of gasoline surpassed $5 a gallon for the first time in June before retreating in recent weeks. 

“These are all super-relevant categories that will really resonate,” Anthony Cirri, AmEx’s executive vice president of global lending and cobrand, said in an interview. “It rewards them on everyday items that they’re already spending on in categories that matter most to them.”

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