(Bloomberg) — Peloton Interactive Inc. put out an ad Sunday in a measure of damage control, responding to a scene in the new show “And Just Like That…” where a character dies using its product.
The commercial features Chris Noth — the actor behind the Mr. Big character, who died in the show — saying he feels great and asking if he should “take another ride.”
“Life’s too short not to,” he says. A narration, voiced by Ryan Reynolds, notes that regular cycling improves circulation and reduces the risk of cardiovascular disease. “He’s alive,” Reynolds concludes.
The home-fitness company said last week that it didn’t realize its product would be used as prop that led to the death of Mr. Big in the series, a follow-up to “Sex and the City.”
One analyst fretted that Peloton had lost control over its storytelling. Peloton was a huge hit during the pandemic, but has suffered during the return to normalcy, with sales falling and customers using its signature stationary bikes less frequently.
Peloton Shares fell 5.4% on Friday, the day after “And Just Like That…” premiered.
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