Bloomberg Business

Altria Buys Njoy, Abandons Juul as It Shifts Vaping Strategy

Altria Group Inc. agreed to buy vaping startup Njoy Holdings Inc. for at least $2.75 billion in cash while bringing its ignominious journey with closely held Juul Labs Inc. to an end, signaling a new direction as the tobacco company keeps trying to accelerate a shift toward cigarette alternatives.

Rent the Runway Is Offering Subscribers Extra Items for Free

Rent the Runway Inc. will add an extra item to each shipment at no additional cost to subscribers, a sign that the fashion-rental company’s recent restructuring efforts are giving it greater financial flexibility.

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