Cricket-Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest
By Ariba Shahid KARACHI (Reuters) – Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the spotlight away from the host nation’s official team sponsor Pepsi, by tapping into the country’s love of ‘tape-ball cricket’. International fixtures were halted in Pakistan after a 2009 attack on …
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