Netflix goes to ‘Tollywood’ and beyond for long-sought India growth
By Shilpa Jamkhandikar MUMBAI (Reuters) – In southern India, devoted fans worship film and TV stars like gods, erecting huge statues of actors which are bathed in milk as part of prayer rituals for a movie’s success. This is the market Netflix Inc, a streaming laggard in India, is now eager to tap. It has …
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