Lego buys entertainment centres from Madame Tussauds owner Merlin for $270 million
COPENHAGEN (Reuters) -Danish toymaker Lego said on Wednesday it will buy 29 discovery centres from theme park operator Merlin Entertainments in a 200 million pounds ($269.5 million) deal, in line with a strategy to strengthen control over consumer interactions with its brand. The indoor entertainment venues featuring Lego building zones, creative workshops and retail outlets …
Lego buys entertainment centres from Madame Tussauds owner Merlin for $270 million Read More »










