Taco Bell parent serves up sales beat as value meals whet demand
(Reuters) -Yum Brands surpassed Wall Street estimates for fourth-quarter comparable sales on Thursday as value offerings from Taco Bell attracted budget-conscious U.S. consumers to the popular Tex-Mex chain, sending its shares up about 7%. Fast-food chains from McDonald’s to Burger King are leaning on their value meals to revive demand, after high prices of essentials …
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