Reshaping Starbucks: Brian Niccol’s big moves in first year at helm
(Reuters) -Brian Niccol took over as Starbucks’ CEO in August 2024, as the coffee chain struggled with weak demand for its pricey lattes in the U.S. and contemplated selling a stake in its China division. His turnaround strategy is predicated on cutting costs and enticing customers with a more welcoming coffeehouse experience – a campaign …
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