From screen to shelf: Netflix taps Mattel, Hasbro for ‘KPop Demon Hunters’ toys
By Kritika Lamba and Anuja Bharat Mistry (Reuters) -Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film “KPop Demon Hunters” into toys, deepening a consumer-goods push that could help diversify its revenue. The partnership, announced on Tuesday, will produce toys, collectibles, games and role-play products based on the film that …
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