Bath & Body Works targets college bookstores to woo young buyers
By Nicholas P. Brown NEW YORK (Reuters) -Bath & Body Works is going to college. Students at hundreds of U.S. universities will soon be able to buy the company’s fragrances, candles and other items at campus bookstores, in a departure from the beauty retailer’s long-held business model as it tries to lure coveted Gen-Z shoppers. …
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