Duracell sues Energizer over battery life claims
By Jonathan Stempel NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed in Manhattan federal court, Duracell, owned by Warren Buffett’s Berkshire Hathaway, said it has suffered irreparable harm and lost customer goodwill …
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