Nike seeks brand boost in shoe science for Kipyegon’s 4-minute mile bid
By Nicholas P. Brown (Reuters) – At a time when its knack for innovation is in question, Nike on Wednesday announced a project to help Kenyan running superstar Faith Kipyegon do what no woman ever has: run a mile in under four minutes. Nike said it is helping Kipyegon train, and designing shoes and apparel …
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