US Business

iPod RIP: How Apple's music player transformed an industry

At the height of its powers the pocket-sized music player known as the iPod shifted tens of millions of units each year, helping Apple to conquer the globe and transforming the music industry.

But that was the mid-2000s –- a lifetime ago in the tech industry. After years of declining sales, the US tech giant announced on Tuesday it was stopping production after 21 years.

“Clearly this was one of the products that Apple launched that completely changed our lives,” Francisco Jeronimo of analysis firm IDC told AFP.

Social media was awash with emotional tributes under the banner “iPod RIP”.

“Noooo, iPod touch, you were too pure for this world!” tweeted entrepreneur Anil Dash.

“Goodnight, sweet prince. You won’t be forgotten,” tweeted Apple enthusiast Federico Viticci.

The device began life in 2001 with the promise of “putting 1,000 songs in your pocket”.

At $400 it was hardly cheap.

But its 5GB of storage outstripped the competition, its mechanical wheel was instantly iconic and it allowed a constant stream of music uncoupled from conventional albums.

In the following years, prices came down, storage space grew, colours and models proliferated and sales exploded.

– ‘We folded’ –

“It didn’t just change the way we all listen to music, it changed the entire music industry,” Apple founder Steve Jobs said of the iPod in 2007.

Few would disagree.

Digital music was still in its infancy and closely associated with piracy.

File-sharing platform Napster had horrified the industry by dispensing with any idea of paying the record companies or musicians.

Against this background, Apple managed to persuade record company bosses to sanction the sale of individual tracks for 99 cents.

“We folded because we had no leverage,” Albhy Galuten, an executive at Universal Music Group at the time, told the New York Times on Tuesday.

For years, bands from AC/DC to the Beatles and Metallica refused to allow Apple to sell their music.

But the industry has since found a way to stay hugely profitable and even embrace technology like streaming.

It was the first legal model for digital music, industry expert Marc Bourreau told AFP.

After the initial shock to the system, he said the industry has learnt to embrace — and monetise — technology.

“People are now spending money in ways they weren’t before,” said Bourreau, highlighting money from streaming. 

“By this logic, the music industry is doing just fine.”

– Musical glasses –

But the writing was on the wall for the iPod as early as 2007 when Jobs launched the iPhone.

With theatrical flair, he told an expectant audience the new product was an “iPod, a phone and an internet communicator”.

He was lighting a fire under his own product even though at the time it accounted for roughly 40 percent of Apple’s revenue, according to analysis by Statista.

Five years later, the iPod’s revenue share had plunged below 10 percent and it was being outsold by the iPhone.

People no longer needed both products in their lives, and Apple no longer needed both in its portfolio.

“I don’t see why people would buy music players in the future,” said Jeronimo.

“Music players are now a feature of other devices – in cars, smart speakers, watches, even in smart glasses.”

The iPod and all its imitators seem likely to follow the Sony Walkman into a long twilight of nostalgic fandom and eBay listings of products from a bygone era.

Biggest white diamond ever auctioned fetches $18.8 million

The Rock, the biggest white diamond ever auctioned, sold for a hammer price of 18.6 million Swiss francs ($18.8 million) on Wednesday, far short of the record for such a jewel.

The 228.31-carat stone, larger than a golf ball, was sold in Geneva by Christie’s auction house.

There had been high hopes that The Rock would smash the world record for a white diamond, which stands at at $33.7 million, fetched in the Swiss city in 2017 for a 163.41-carat gem.

But the bidding, which started at 14 million francs, came to a halt after two minutes at 18.6 million, though the price will increase once taxes and the buyer’s premium are added on.

The pre-sale estimate had been 19-30 million Swiss francs.

The Rock, a perfectly symmetrical pear-shaped diamond, was in the hands of an unnamed owner from North America. It was bought by a telephone bidder following the action at the Hotel des Bergues.

Max Fawcett, head of the jewels department at Christie’s auction house in Geneva, said there were only a handful of diamonds of similar size and quality to The Rock.

The large diamond was extracted from a mine in South Africa in the early 2000s and has been shown in Dubai, Taipei and New York ahead of the sale in Geneva.

– Red Cross gem –

On sale later in the Magnificent Jewel auction is an historic intense yellow diamond associated for more than a century with the Red Cross.

The Red Cross Diamond is a cushion-shaped, 205.07-carat canary yellow jewel, which has a price estimate of seven to 10 million Swiss francs ($7.09 to $10.13 million).

A large chunk of the proceeds will be donated to the International Committee of the Red Cross, which is headquartered in Geneva.

The original rough stone was found in 1901 in a De Beers company mine in South Africa and is said to have weighed around 375 carats.

As well as ranking among the largest diamonds in the world, a striking feature is its pavilion, which naturally bears the shape of a Maltese cross.

The stone was first put up for sale on April 10, 1918 at Christie’s in London. It was offered by the Diamond Syndicate in aid of the British Red Cross Society and the Order of St John.

The Red Cross Diamond fetched £10,000 — approximately £600,000 ($740,000) in today’s money. It was bought by the London jewellers S.J. Phillips.

It was sold again by Christie’s in Geneva in 1973, fetching 1.8 million Swiss francs, and is now being offered by the auction house for a third time.

Also being sold is a tiara that belonged to Princess Irma of Furstenberg (1867-1948), a member of one of the most pre-eminent aristocratic families in the Habsburg Empire.

It is estimated to go for 400,000 to 600,000 Swiss francs.

apo/rjm/vog/raz

Ireland warns UK against threats to Brexit protocol

Ireland’s foreign minister on Wednesday said the UK risked a breach of international law if it scraps the trade rules it signed with the EU for Northern Ireland.

Simon Coveney said the UK’s latest threats to pull the Northern Ireland Protocol had caused consternation in Brussels, as he met leaders in the British province.

UK Foreign Secretary Liz Truss said late on Thursday that the government “will not shy away from taking action to stabilise the situation in Northern Ireland if solutions cannot be found” to key sticking points.

Prime Minister Boris Johnson also said his government needed to protect the 1998 Good Friday Agreement, which ended three decades of sectarian violence over British rule in Northern Ireland.

“That is crucial for the stability of our country of the UK, of Northern Ireland,” he said, adding that new arrangements needed to “command across community support”.

“Plainly the Northern Ireland Protocol fails to do that and we need to sort it out.”

Coveney said Truss’ comments had “gone down really badly across the European Union” and rejected London’s claims that Brussels was being inflexible over its implementation.

“The (European) Commission has been showing a willingness to compromise,” he told reporters.

“What they are hearing and seeing from London is a rejection of that approach, towards a breach of international law.”

The protocol was signed separately from the Brexit trade deal between London and Brussels because Northern Ireland has the country’s only land border with the EU.

It keeps the province largely in the European single market and customs union but mandates checks on goods coming to the province from Great Britain — England, Scotland and Wales.

The checks are designed to prevent a return to a hard border between Northern Ireland and EU member Ireland, which was a flashpoint in the years of violence.

But the pro-UK Democratic Unionists Party say by creating a de facto border in the Irish Sea, Northern Ireland risks being cut adrift from the rest of the UK.

It is refusing to join a new power-sharing government in Belfast until the protocol is scrapped or overhauled.

Sinn Fein’s Michelle O’Neill, who is set to be Northern Ireland’s first nationalist first minister after elections last week, said after meeting Coveney: “The protocol is here to stay.

“There are ways to smooth its implementation, and we are certainly up for that, but the rhetoric from the British government in the last number of days is serving only to pander to the DUP,” she said.

Remittances to Ukraine to jump over 20 percent: World Bank

Payments from workers living abroad to low- and middle-income countries are expected to rise 4.2 percent this year, with Ukraine as the main beneficiary of the increase, the World Bank said Wednesday.

In total, migrant workers are expected to send $630 billion back to their home countries, the bank said in a report.

Remittances to Ukraine, currently fighting off the Russian invasion, are expected to jump more than 20 percent in 2022, according to the report.

However, flows to many Central Asian countries, that rely primarily on funds from Russia, are likely to fall dramatically, the report said.

“The Ukraine crisis has shifted global policy attention away from other developing regions,” Dilip Ratha, the lead economist for the report, said in a statement. 

But he noted there was increased awareness of the need to support “destination communities that are experiencing a large influx of migrants.”

He recommended creating a financial system to support such countries and regions.

Remittances are often the main resource for families in low-income countries. In some countries, payments from workers abroad amount to a quarter or even one-third of GDP.

The World Bank again highlighted the excessive costs of sending funds.

“Globally, the average cost of sending $200 was six percent in the fourth quarter of 2021,” the report said, citing World Bank data.

The international development lender noted it is cheaper to send money to South Asia, while the highest costs were for transfers to sub-Saharan Africa.

Sending money to Ukraine cost 7.1 percent from the Czech Republic, 6.5 percent from Germany, 5.9 percent from Poland and 5.2 percent from the United States.

IMF chief Kristalina Georgieva on Tuesday called for the modernization of the cross-border payment system, particularly by using digital platforms and highlighted the high costs of remittances.

“The average cost of a transfer is 6.3 percent. Which means that some $45 billion per year are diverted into the hands of intermediaries” instead of going directly to the recipients, who include “millions of lower-income households,” Georgieva said.

iPod RIP: How Apple's music player transformed an industry

At the height of its powers the pocket-sized music player known as the iPod shifted tens of millions of units each year, helping Apple to conquer the globe and transforming the music industry.

But that was the mid-2000s –- a lifetime ago in the tech industry. After years of declining sales, the US tech giant announced on Tuesday it was stopping production after 21 years.

“Clearly this was one of the products that Apple launched that completely changed our lives,” Francisco Jeronimo of analysis firm IDC told AFP.

Social media was awash with emotional tributes under the banner “iPod RIP”.

“Noooo, iPod touch, you were too pure for this world!” tweeted entrepreneur Anil Dash.

“Goodnight, sweet prince. You won’t be forgotten,” tweeted Apple enthusiast Federico Viticci.

The device began life in 2001 with the promise of “putting 1,000 songs in your pocket”.

At $400 it was hardly cheap.

But its 5GB of storage outstripped the competition, its mechanical wheel was instantly iconic and it allowed a constant stream of music uncoupled from conventional albums.

In the following years, prices came down, storage space grew, colours and models proliferated and sales exploded.

– ‘We folded’ –

“It didn’t just change the way we all listen to music, it changed the entire music industry,” Apple founder Steve Jobs said of the iPod in 2007.

Few would disagree.

Digital music was still in its infancy and closely associated with piracy.

File-sharing platform Napster had horrified the industry by dispensing with any idea of paying the record companies or musicians.

Against this background, Apple managed to persuade record company bosses to sanction the sale of individual tracks for 99 cents.

“We folded because we had no leverage,” Albhy Galuten, an executive at Universal Music Group at the time, told the New York Times on Tuesday.

For years, bands from AC/DC to the Beatles and Metallica refused to allow Apple to sell their music.

But the industry has since found a way to stay hugely profitable and even embrace technology like streaming.

It was the first legal model for digital music, industry expert Marc Bourreau told AFP.

After the initial shock to the system, he said the industry has learnt to embrace — and monetise — technology.

“People are now spending money in ways they weren’t before,” said Bourreau, highlighting money from streaming. 

“By this logic, the music industry is doing just fine.”

– Musical glasses –

But the writing was on the wall for the iPod as early as 2007 when Jobs launched the iPhone.

With theatrical flair, he told an expectant audience the new product was an “iPod, a phone and an internet communicator”.

He was lighting a fire under his own product even though at the time it accounted for roughly 40 percent of Apple’s revenue, according to analysis by Statista.

Five years later, the iPod’s revenue share had plunged below 10 percent and it was being outsold by the iPhone.

People no longer needed both products in their lives, and Apple no longer needed both in its portfolio.

“I don’t see why people would buy music players in the future,” said Jeronimo.

“Music players are now a feature of other devices – in cars, smart speakers, watches, even in smart glasses.”

The iPod and all its imitators seem likely to follow the Sony Walkman into a long twilight of nostalgic fandom and eBay listings of products from a bygone era.

US inflation slowed in April but prices for many goods rising

US inflation slowed in April, according to new data Wednesday, but Americans continue to see their wallets empty faster when they buy groceries and pay the rent.

President Joe Biden has gone on the offensive, blaming the price spike on Russian leader Vladimir Putin’s invasion of Ukraine, and announcing a series of steps he hopes will ease the pain.

The conflict and the sanctions imposed on Russia have driven up prices around the world for fuel, grain and fertilizer, raising costs for farmers who in turn are forced to raise prices.

Biden, whose popularity has taken a hit amid the highest inflation in four decades, has labeled the recent surge “Putin’s price hike.”

He will visit a farm in Illinois on Wednesday to lay out the White House strategy to help food producers, including boosting domestic fertilizer production amid a nationwide shortage.

The latest inflation data offered some good news, as the consumer price index (CPI) slowed slightly last month, jumping 8.3 percent compared to April 2021, after peaking in March at 8.5 percent, according to the Labor Department.

“While it is heartening to see that annual inflation moderated in April, the fact remains that inflation is unacceptably high,” Biden said in a statement. 

“Inflation is a challenge for families across the country and bringing it down is my top economic priority.”

The dip was helped by easing energy costs, as gasoline fell 6.1 percent in April compared to March after the 18.3 percent surge in the previous month.

But gasoline prices at the pump hit a new record on Tuesday, so the news from April may be of little comfort to drivers.

And prices continued to rise last month for a range of goods, including housing, groceries, airline fares and new vehicles, and annual inflation remains at its highest rate since early 1982.

– Groceries more expensive –

CPI rose just 0.3 percent compared to March, after the 1.2 percent surge in the prior month, but excluding volatile food and energy goods, the “core” index last month increased at double the March rate, the report said.

A large driver was food at home, which jumped 10.8 percent over the last 12 months — the largest annual increase since November 1980, according to the report.

The index for meat, poultry, fish and eggs surged 14.3 percent in the biggest gain since May 1979.

Americans saw big increases in the month for dairy and cereal products, even as fruit and vegetable costs fell last month.

Even with the decline in gasoline, energy costs have surged 30.3 percent over the past 12 months, with gasoline up 43.6 percent compared to a year ago.

Economists expect inflation to continue to slow gradually, but see no sign the Federal Reserve will ease up on what it said will be rapid interest rate increases to try to tamp down the price pressures and cool demand.

The Fed last week announced its largest rate hike since 2000, and signaled similar increases were likely in coming months.

Despite the “modest reprieve” in the data suggesting inflation peaked in March, “the renewed rise in gasoline prices towards a record $4.50 nationally and increase in diesel prices signals that there is still upward risk to the inflation outlook,” Kathy Bostjancic of Oxford Economics said in an analysis.

“Further, the Covid-related China lockdowns and the continued Russia-Ukraine war places further stress on already strained supply chains.”

New Airbnb feature aims to 'redistribute' tourists from oversold venues

Seeking to address “over-tourism” at popular destinations, Airbnb unveiled Wednesday a new feature that encourages users to search by trip category, not only destination.

The goal is to “redistribute” users away from traveler-jammed venues, such as Venice, Paris or the biggest US cities, Airbnb executives said.

Under the new Airbnb program, consumers can pick from up to 56 categories such as “beach,” “countryside,” “iconic cities” or “design” the latter showcasing homes featured in architectural magazines. Some four million properties are tagged, with more categories to be added over time. 

The revamp is an alternative from the search box long used by Airbnb and other online travel sites where users enter in a destination and travel dates.

Airbnb users will still be able to search the conventional way, but the category option provides an alternative to steer demand away from oversold locales, said Chief Executive Brian Chesky.

“We felt everyone was just going to the same places. They’re just typing in Los Vegas and Orlando and Miami and Rome and Los Angeles and New York,” Chesky said at a briefing unveiling the changes.

“We’re trying to spread everyone out over as many places and as many dates as possible,” said Chesky, who described the plan as “good for Airbnb” but added that it would also “alleviate some of the issue of over-tourism.”

Users can go to the categories tab at the top of their screen, pick dates and then scan through pages of options at different price points in different cities or countries. 

In developing the new feature, Airbnb urged some owners to upgrade their photos so that the property’s profile page for “amazing pools” had a pool and that “skiing” properties were shown with snow, Chesky said

“Over-tourism isn’t too many people in the world traveling… it’s too many people going to the same places at the same time,” said Chesky, who also pointed to Airbnb features for those with flexible time frames away from the most in-demand times.

Responding to a trend of longer stays, Airbnb is tweaking the system to perform “split stays” where users can book two successive trips at once. 

Another change is to allow users three days to rebook or get a refund if a property falls short of what was promised; under the current system, users have just 24 hours to complain.

Companies lawyer up to navigate Russia sanctions

The deployment of unprecedented sanctions against Russia over the Ukraine war has left companies with a complex legal minefield to navigate, prompting them to hire more lawyers to avoid costly missteps.

The European Union alone is inching towards its sixth sanctions package, while the United States, Britain, Japan and even traditionally neutral Switzerland have imposed restrictions on trade with Russia.

Unprecedented in their scale and speed, Western measures against Moscow have ranged from freezing assets to export bans on strategic products like semiconductors and financial sanctions.

Alex Zuck, managing director for product strategy at Moody’s Analytics, said the company in recent weeks had spoken to “hundreds” of compliance executives “struggling with and thinking about the sanctions exposure”.

Some companies have to expand their legal teams in response to the ever-shifting landscape, said a source in the European banking industry.

“There is a layer of complexity exacerbated by the fact that we get new sets of sanctions almost every week,” the source said.

Conforming to the sanctions is even tougher because Russia had been closely integrated into the world economy and was seen as a promising market by many Western businesses.

Those firms are now on a legal “war footing”, said Elodie Valette, a lawyer at Bryan Cave Leighton Paisner, which aids companies in the car manufacturing and energy industries, among others.

“They set up teams which sometimes manage almost only that because, for some, their daily activity was put in a difficult position,” she told AFP.

Suddenly inundated with work, lawyers scrambled to examine the sanctions, categorise them by activity and invite clients to make audits as they found themselves “a little lost” at the start, she added.

“Now the companies are starting to see how they can strengthen their programme for the future,” said Zuck.

“I don’t believe many people think there will be an abrupt end to the sanctions — they are going to last, probably increase.” 

– Tricky task –

The call to economic arms began with the outbreak of war in late February, with the first measures obliging companies to compile an inventory of their Russian partners.

Business relations have to be scrutinised individually and painstakingly, including a review of clients, providers and partners, to see who really lies behind Russian structures.

“You need to go to the IT systems and conduct investigations. Having a name is just the tip of the iceberg, you need to find all the connections and the links,” the banking source said.

Zuck said the task is tricky as the United States and the European Union, for example, have different definitions of the level of control a Russian entity needs to have to trigger sanctions.

The manual approach of asking counterparties to disclose beneficial owners is sometimes “very difficult” due to the opacity of many Russian structures, he added.

“I dont believe many people think there will be an abrupt end to the sanctions. They are going to last, probably increase,” Zuck said.

Banks, especially those with close financial relations with Russia and countries on friendly terms with the Kremlin, are on the frontline of the economic war.

Despite some divergences between US, EU and UK sanctions regimes, the political objectives are the same and banks with the biggest exposure to Russia must reinforce their compliance teams, said the European banking industry source.

Violating sanctions can cost companies dearly. In 2014, the United States ordered French bank BNP Paribas to pay almost $9 billion for violating US embargoes against Iran, Cuba and Sudan.

“Today, everyone wants to apply the sanctions strictly,” said Valette.

ECB signals rate hike as soon as July to combat inflation

European Central Bank chief Christine Lagarde hinted Wednesday at a first interest rate hike in July to tackle soaring inflation, echoing the actions of other major central banks and heralding the end of the eurozone’s cheap money era.

The ECB should end its bond-buying stimulus “early in the third quarter” and could raise interest rates “only a few weeks” later, Lagarde said in a speech in the Slovenian capital Ljubljana. 

The comment is the clearest sign yet from Lagarde that the ECB is ready to move on rates sooner rather later, as the institution trails rate hikes made by the US Federal Reserve and others to tame global inflation.

Any hike would be the ECB’s first in over a decade and would lift rates from their current historically low levels.

These include a minus 0.5 deposit rate which effectively charges banks to park their excess cash at the ECB overnight.

Inflation in the eurozone climbed to 7.5 percent in April, an all-time high for the currency club and well above the ECB’s own two-percent target.

The surge, driven in no small part by steep increases in prices for energy due to the Russian invasion of Ukraine, has strengthened calls for the ECB to follow its peers towards hikes. 

ECB policymakers will decide their course of action in upcoming June 9 and July 21 meetings, with the July date now seen as the most likely opportunity for a rate announcement.

– Rate rise –

At its last meeting in April, the ECB’s governing council resolved to end its vast monthly bond purchases “in the third quarter”.

Over recent years, the scheme has hoovered up billions of euros in government and corporate bonds each month to stoke economic growth and keep credit flowing in the 19-nation currency club.

The ECB should draw a line under it “early” in the third quarter, which starts in July, Lagarde specified on Wednesday.

Ending net purchases under the programme would open the door to an interest rate rise that could follow “only a few weeks” after, she said. 

After the initial move the process of monetary policy “normalisation”, taking interest rates out of negative territory, would be “gradual”.

– July pressure –

“To sum up Lagarde’s speech: first rate hike on July 21,” Carsten Brzeski, head of macro at ING bank, said on Twitter.

Decisions by the Fed and the Bank of England to raise rates aggressively to counter inflation have added to the pressure on the ECB to act.

German central bank president Joachim Nagel said Tuesday he “will advocate a first step normalising ECB interest rates in July”.

The call made by the head of the traditionally conservative Bundesbank has been echoed by other members of the governing council.

On Wednesday, the head of the French central bank Francois Villeroy de Galhau also said the ECB would “progressively raise rates from the summer” to steer inflation towards the ECB’s two-percent target. 

The central bank is set to ratchet up interest rates at a delicate moment for the economy.

The war in Ukraine has both pushed up prices and added to supply chain disruptions, putting further strain on households and businesses.

In response to the invasion, the European Union has sought to reduce its reliance on Russian energy imports and is in discussions over an embargo of Russian oil that would add to the economic stress.

The ECB would raise its rates in July “followed by a return to zero in September” Gilles Moec, chief economist at Axa insurance, told AFP.

But “between the war in Ukraine, a complicated coronavirus situation in China”, which has seen a series of lockdowns and spillovers from rate hikes in the United States, the ECB will not be able to “pursue normalisation easily”, Moec said.

Africa grapples with way forward on cybercrime

Cyber experts are urging Africa to up its game in the face of criminals targeting the continent’s fast-growing internet economy with scams and theft.

Countries south of the Sahara are some of the world’s fastest-growing online markets — which makes them both attractive and vulnerable to cybercrime, say specialists.

“The issue of cybersecurity has to be raised to the core duties of the state,” Chadian economist Succes Masra said at a cyber conference in Abidjan, Ivory Coast’s economic hub, which ended on Tuesday.

“If you do that, you will get follow-through. There’s incomplete awareness about this problem, and we have to speed things up.”

Half a billion people in Africa are connected to the internet, according to Interpol — a figure that in raw numbers places the continent ahead of other regions such as South America or the Middle East.

There is plenty of room for growth, as more than 60 percent of the continent’s population is still offline.

Major attacks on the internet itself are very rare in Africa, the most spectacular being a brief takedown of the web across the West African state of Liberia in 2016.

Instead, say experts, fraud and theft are flourishing, inflicting an estimated economic cost of $4 billion a year.

“Less than five percent of the attacks which we have in Ivory Coast are pure attacks on computer systems,” said Colonel Guelpetchin Ouattara, in charge of the country’s anti-cybercrime unit.

“Ninety-five percent come from online fraud or money transfers via a mobile, video blackmail, etcetera.”

Many Africans use their mobile phones to make instant transfers of money, often through shops, in order to avoid the expense and time of using a bank.

The trends in Africa are a lesson to the continent not to follow other parts of the world in how they tackle online crime, said Ouattara.

“We have to shape our response to the local problem. You can’t compare Africa with other parts of the world which have their own specificities, their own digital environment, their own risks,” he said.

Several countries in Africa have already implemented a strategic plan for cybersecurity, setting up units with specialised investigators and launching awareness campaigns.

– Security ‘reflex’ –

In Ivory Coast, for instance, the Platform for Fighting Cybercrime (PLCC) has 200,000 followers on its Facebook page, where it provides the public with tips and informs them of emerging threats and arrests.

“Digital security has to become a reflex for the public, exactly the same as when you lock your door at night,” said Ouattara.

The software protection market is also booming.

According to the consultancy PWC, sales rose to $2.32 billion in 2020 from $1.33 billion in 2017.

“There’s an awareness and real demand,” said Franck Kie, who organised the Cyber Africa Forum.

Seminars at the two-day event ranged from the risks to Africa’s financial industries and e-commerce, to enhancing data protection and beefing up pan-African cooperation in fighting cybercrime.

Around 20 companies promoted their products or services on the sidelines of the conference.

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